With a clear creative vision, I directed the development of event signage, digital graphics, social content, and branded visuals that captured the bold, flavorful personality of Cheetos while honoring the artistic roots of the hip-hop community. Collaborating with our internal team, I provided design guidance and final art direction to ensure every visual element aligned with the campaign’s playful yet elevated tone.
The event featured acclaimed sneaker artist Whitney House, whose vibrant Cheetos-inspired artwork fused streetwear aesthetics with gallery-level design, and a surprise performance by Flo Milli, adding musical energy to the visual celebration. Set aboard a luxury yacht docked at the heart of Art Basel, this activation was a bold statement — merging art, music, and flavor into one unforgettable experience.
