As Art Director, I created the comprehensive brand style guide that laid the creative foundation for two high-impact campaigns developed for Ford Motor Company and M&M’s in partnership with Rock The Bells. Designed to unify the visual identity across both initiatives, the style guide included custom color palettes, typography systems, iconography, social templates, logo lockups, and branded textures — all tailored to amplify HBCU pride and the cultural legacy of hip-hop.
Working closely with account executives and a team of designers, I led the visual direction and provided hands-on guidance throughout the concept development and final delivery process. My creative leadership ensured visual consistency and strategic cohesion across all campaign materials — from social media assets and video graphics to on-campus event branding — resulting in two successful activations that celebrated the intersection of culture, community, and creativity.
As part of the Rock the Bells x Ford Rock the Campus campaign, I art-directed the visual storytelling that brought rapper 2 Chainz’s return to Alabama State University to life—a powerful, full-circle moment celebrating his journey from HBCU student to Grammy-nominated artist.
As Art Director, I led the creative development for the M&M’s x Rock The Bells HBCU School of Music campaign — a powerful initiative that celebrated the cultural impact of Historically Black Colleges and Universities on hip-hop music and visual storytelling. Working closely with an account executive and designer, I used the HBCU brand style guide I previously created to shape the campaign’s look and feel, ensuring a cohesive, authentic, and visually impactful rollout.
